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Web Site promotion is probably the most misunderstood and least used resource in all web tools.

A lot of designers look at the web site as the promotion itself.  That is to say they think the site is like an ad they put together for a newspaper or direct mail campaign.  Nothing could be less true in successful web design.

Rather, think of it like this:  The website is the place where the interaction with the customer can happen.  Like a storefront or office building.  No well thought business plan would call for a store to be built and then not promote it.  No matter how nice the store, you are not going to get very many customers stopping by just because they saw the new building.

Think about the names of some successful businesses you know:  McDonald's, Coke, Wal-Mart, The Untied Way.... They all have very nice facilities, but they do not rely on the structure alone to cause success.  They promote themselves through TV, Radio, Newspapers, Direct Mail, Sports Sponsorships, Web and more.  Why?  Because building the structure is not enough.  You must request interaction from the potential customer and develop loyalty among existing customers.

Web is the same way and most people miss it here.... miss it bad....  Sad to say, a lot of money is wasted on building nice websites that never accomplish their goals because of a lack of promotion

First Light can handle all your promotional needs for a successful web initiative. including: